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Wednesday
Jun012011

Being Birder-Friendly: Birders are Big Business

This is the first in a series of short articles highlighting aspects of the Birder-Friendly Business/Community program.

One of the goals of the NC Birding Trail is to promote patronage of local businesses. To this end, the NCSU Extension Service (with help from Audubon NC and through a grant from the GoldenLeaf Foundation) developed the Birder-Friendly Business/Community program to help others understand and market to a particular segment of the tourism market: birders. Originally, this program was formulated as a 1-day workshop, but has since been discontinued. We are currently working to move the program to another format, but in the meantime, we will periodically post tips from the program.

So, why market to birders? First, some facts from the 2006 US Fish and Wildlife Service National Survey of Fishing, Hunting, and Wildlife-Associated Recreation:

  • 47.8 million US residents observed birds around the home or on trips

  • 19.8 million US residents traveled away from home to view birds

  • Over 71 million Americans spent nearly $45 billion (in retail sales) on observing, feeding, or watching wildlife in the US in 2006

  • In North Carolina, 2.6 million wildlife watchers spent $916 million; 1.6 million observed birds at home or on trips around the state


In addition, nature-based tourism is one of the fastest growing segments of the ecotourism industry.  North Carolina is particularly lucky in terms of birding, being ranked as the 6th most visited state in the nation. Because of North Carolina's diversity of habitats, over 460 species of birds occur here, from mountain species such as the golden-winged warbler to rarer species on the coast such as the piping plover.



In the next issue: Birders as Clients

If you are interested in becoming listed as a North Carolina Birding Trail Site, the nomination process is now open!

References (15)

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    Being Birder-Friendly: Birders are Big Business - News - NC Birding Trail
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    Being Birder-Friendly: Birders are Big Business - News - NC Birding Trail
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    Being Birder-Friendly: Birders are Big Business - News - NC Birding Trail
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    Being Birder-Friendly: Birders are Big Business - News - NC Birding Trail
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    Being Birder-Friendly: Birders are Big Business - News - NC Birding Trail
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Reader Comments (1)

[...] this second in a series of articles drawing from the Birder-Friendly Business Program (first article), we discuss birding and bird-watching. We mentioned talking about “Birders as Clients” [...]

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